Brand visibility scorecard
AI visibility intelligence
AI is recommending your competitors.
Is it recommending you?
We measure how frequently, prominently and accurately your business appears across ChatGPT, Claude and Gemini - then tell you exactly what to change.
Brand visibility scorecard
The blind spot
Buyers have a new shortlist. You might not be on it.
AI answers shape which companies get discovered, trusted and compared - before a buyer ever visits a website.
Invisible at the moment of discovery
Your competitors appear when buyers ask for recommendations - even when your traditional search rankings look healthy.
Visible, but for the wrong reasons
AI may describe your services inaccurately, repeat outdated facts or associate you with the wrong market.
Cited through someone else’s story
Your brand might be mentioned while third-party and competitor sources control the evidence behind the answer.
No reliable way to measure progress
A one-off search is too volatile to trust. Without a fixed benchmark, you can’t tell real progress from noise.
A clearer answer
Six dimensions of AI visibility - measured, evidenced and tracked.
Are you in the answer?
Measure brand mentions, shortlist inclusion, position and share of voice across commercially important buyer questions.
How strongly are you recommended?
Separate passing mentions from clear recommendations and see which competitors consistently outrank you.
Who controls the evidence?
Track first-party, third-party and competitor-owned sources - and whether they genuinely support what AI claims.
Is the story correct?
Surface factual errors, outdated claims, weak associations and reputation risks before they shape buyer perception.
Does the result repeat?
Multiple controlled runs reveal the difference between occasional visibility and dependable category recognition.
What moves the signal?
Every finding becomes a prioritised recommendation tied to evidence, likely impact, effort and next-month measurement.
The benchmark
Built to be repeated. Designed to be trusted.
Month zero establishes your benchmark. Every monthly audit repeats the exact same prompts, platforms, run counts and scoring rules - so movement is real, not noise.
controlled AI observations
Across a sustainable fixed portfolio of 25 buyer prompts on ChatGPT, Claude and Gemini.
25 fixed prompts
- 6 discovery
- 5 problem and use-case
- 5 service and specialism
- 4 comparison and shortlist
- 2 proof and experience
- 3 branded accuracy
Evidence before opinion
- Raw response evidence preserved
- Competitor mentions classified
- Source domains recorded
- Accuracy reviewed by a human
- Method changes version-controlled
What you receive
A report your leadership team can use - not just admire.
Executive scorecard
A concise view of visibility, shortlist performance, recommendation strength and platform differences.
Competitor share of voice
See who appears instead of you, where they win and how consistently they hold their position.
Citation intelligence
Understand the domains shaping AI answers and identify opportunities to own more of the evidence.
Accuracy and risk review
Find misleading, outdated or unsupported statements before they become part of your market reputation.
90-day action plan
Prioritised recommendations mapped to impact, effort, owner, timeframe and measurable outcomes.
Monthly movement report
Compare the current month with both the previous period and your original controlled baseline.
A practical starting point
Start with the truth. Then act on it.
Initial investment · plus VAT
Baseline Intelligence Audit
- 25-prompt benchmark design
- 255 observations across three platforms
- Three-competitor comparison
- Citation and accuracy analysis
- AI-readiness diagnostic
- 90-day prioritised roadmap
- 60-minute findings workshop
Monthly · plus VAT
Visibility Tracking Programme
- Exact repeat of your benchmark
- Previous-month and baseline comparison
- Competitor movement
- Gained and lost citations
- Accuracy and reputation monitoring
- Updated priority action plan
- Monthly strategy call
Questions, answered
Clarity before commitment.
Is this the same as an SEO audit?
No. SEO remains important, but this programme measures whether your company is surfaced, recommended and cited inside AI-generated answers. The initial diagnostic also reviews the technical and content signals that may influence those answers.
Why repeat the same prompt more than once?
AI answers vary. Repetition helps distinguish dependable visibility from a one-off mention, while prompt-level weighting prevents repeated prompts from unfairly dominating the overall result.
Why do the monthly prompts stay exactly the same?
Consistency makes movement defensible. Every benchmark prompt keeps its wording, run count, platform coverage and scoring rules. New exploratory prompts are reported separately and never distort the historical trend.
Can you guarantee that AI platforms will recommend us?
No credible provider can guarantee inclusion in probabilistic AI answers. We can give you transparent evidence, identify the signals associated with stronger visibility and measure whether targeted improvements change the outcome.
What happens after the report?
You receive a prioritised 90-day roadmap. You can implement it internally, engage existing partners or ask for a separately scoped implementation programme.
How long does a baseline audit take?
The benchmark design and 255 observations are completed within two weeks of briefing. You receive the full report and 90-day roadmap ahead of the findings workshop, so your team arrives prepared.
Start with a clear baseline